Ask the Expert

Born in Valencia, Spain but living in Barcelona since 1991, Seguí studied informatic engineering. After finishing his bachelor’s degree, Seguí started a new technological project alongside his father and brother. This family-project evolved during the years and is now our company: PICVISA. The company started as a project for quality control through artificial vision in industrial processes. In fact, PICVISA’s first client was a ceramic company who wanted to check which tiles weren’t good enough to sell. It was between 2004 and 2006 when the company entered its current sector: optical sorting for the recycling and waste management companies. In the company, Seguí has held different positions. He first started developing the software needed to start the PICVISA project but soon began to lead some of the most strategic clients and partners of the company. With the company entering the recycling sector, Seguí took the role of Technical Director. During these years, PICVISA grew exponentially in the national market being the only Spanish manufacturer of optical sorters and also starts selling internationally, mostly in the EU and in North and South America. In 2017, with the company modernization and restructuration, Seguí became PICVISA’s CEO, a title he still holds today.

After studying Chemical Engineering at the Technical University of Eindhoven, the Netherlands, Tom started working as Sales Engineer at Innov-X Systems. He initially focused on selling handheld XRF equipment in the Benelux, while gradually extending the geographical territory over the years. From 2007 he was heavily involved in the pioneering of automated XRF sensor technology, bringing this new technology to the metal scrap market worldwide. Tom joined TOMRA Sorting (then Titech GmbH) in 2011 as Sales Manager responsible for the Metal Recycling market in the Netherlands and Belgium. Since then, in his role as Segment Champion for the ELV shredder segment, he has also supported the metal recycling market in the Middle East region, Italy, Greece and projects in several other countries.

Xu Xifeng, the founder of Keson and vice president of Jiangsu Low Carbon Environment Design Institute of China. He has been engaged in solid waste recycling industry for more than 10 years, and has unique insights on solid waste overall solutions and resource recovery and sorting systems. He has visited well-known solid waste treatment companies in the Middle East, Europe, America and other regions, introducing standardized, refined and systematic management concepts of global top enterprises to his enterprises, and transforming advanced technologies and processes into productive forces. Within five years of solid waste sorting technology and waste resources in the field of rapid layout, his products are sold in 17 countries and more than 40 regions.

At M&J Recycling, my role as the UK & ROI Sales Manager centres on providing top-tier shredding solutions tailored to the waste and recycling sector’s dynamic needs. My competencies lie in ensuring each solution aligns perfectly with our client’s operational objectives. Capitalising on my 20-plus years of experience in the industry, my mission is to deliver reliable and innovative shredding technology that meets the rigorous demands of materials processing. My professional career is driven by the satisfaction of resolving complex waste management challenges, fostering long-term client relationships, and steering projects to completion with efficiency and precision.