Rubber Recycling
Experts for Rubber Recycling
Xu Xifeng, the founder of Keson and vice president of Jiangsu Low Carbon Environment Design Institute of China. He has been engaged in solid waste recycling industry for more than 10 years, and has unique insights on solid waste overall solutions and resource recovery and sorting systems. He has visited well-known solid waste treatment companies in the Middle East, Europe, America and other regions, introducing standardized, refined and systematic management concepts of global top enterprises to his enterprises, and transforming advanced technologies and processes into productive forces. Within five years of solid waste sorting technology and waste resources in the field of rapid layout, his products are sold in 17 countries and more than 40 regions.

Olli Heinonen
Tana OyTana Oy’s Vice President of Sales and Marketing Mr. Olli Heinonen has a strong knowledge of global sales and heavy machinery business. Prior to his current role, Olli was the Director for a consumables product line at Metso Outotec and Metso. At Tana Oy, Olli is responsible for overseeing the sales and marketing efforts, ensuring that the company's products meet the evolving needs of customers in the waste management industry. His leadership contributes to Tana's strong growth path and the mission of delivering innovative and efficient solutions that help manage waste sustainably.

Tom Jansen
TOMRA RecyclingAfter studying Chemical Engineering at the Technical University of Eindhoven, the Netherlands, Tom started working as Sales Engineer at Innov-X Systems. He initially focused on selling handheld XRF equipment in the Benelux, while gradually extending the geographical territory over the years. From 2007 he was heavily involved in the pioneering of automated XRF sensor technology, bringing this new technology to the metal scrap market worldwide. Tom joined TOMRA Sorting (then Titech GmbH) in 2011 as Sales Manager responsible for the Metal Recycling market in the Netherlands and Belgium. Since then, in his role as Segment Champion for the ELV shredder segment, he has also supported the metal recycling market in the Middle East region, Italy, Greece and projects in several other countries.

Ankit Kalola
Fornnax Technology Pvt. LtdMr. Ankit Kalola serves as the Global Head – Sales at Fornnax Technology Pvt. Ltd, where he has played a pivotal role in shaping the company’s sales strategy and global footprint. A seasoned expert in shredding systems and end-to-end recycling solutions, he excels in building client-centric approaches, driving market penetration, and aligning technical solutions with customer needs. His strategic direction has significantly contributed to Fornnax’s success across diverse industries and geographies. Mr. Kalola’s leadership continues to fuel growth, innovation, and long-term partnerships worldwide. For further information or to connect with Mr. Kalola, please reach out at +91-9033077711 or email: info@fornnax.com.

Dan Fairest
M&J RecyclingAt M&J Recycling, my role as the UK & ROI Sales Manager centres on providing top-tier shredding solutions tailored to the waste and recycling sector's dynamic needs. My competencies lie in ensuring each solution aligns perfectly with our client's operational objectives. Capitalising on my 20-plus years of experience in the industry, my mission is to deliver reliable and innovative shredding technology that meets the rigorous demands of materials processing. My professional career is driven by the satisfaction of resolving complex waste management challenges, fostering long-term client relationships, and steering projects to completion with efficiency and precision.
Rubber recycling refers to processing irreparably damaged or worn-down (natural or synthetic) rubber products for new use to prevent rubber waste from ending up in a landfill. The process of reclaiming and repurposing rubber requires less energy compared to producing new rubber (puts less pressure on natural rubber, conserves space in landfills, and reduces environmental pollution).
