Following the success of past editions, once again Big Buyer is proposing Workshops and Laboratories, where participants will be able to acquire new input to effectively deal with various themes at their POS, including COLORTEC Lab, a space devoted to Creativity, Arts&Crafts and Hobbies, as well as DIGITECH POINT & TOP SERVICE. The latter is a laboratory set up in collaboration with Roland DG, which enables Retailers in the Stationery&Office sector to introduce new ways of providing in-store services. BB ACADEMY: PARTY, GIFT & PACKAGING, instead, will provide an opportunity, thanks to a unique experience based on current ideas and trends, to identify new, winning proposals suitable for making all festive occasions and gifts special.
In addition, making its debut at Big Buyer will be HOME OFFICE SOLUTION, a highly topical exhibition area, where technological media and accessories become ideal solutions also in the home environment. CHILDREN, BOOKS & MORE is dedicated to projects and new experiments in Bookshops. The space is intended to highlight the synergy between the two product segments, Books/Stationery, providing useful insights into remodelling and extending a fun, trendy and innovative offer. Stands will be offering many demonstration activities by major brands in the sector addressing an increasingly informed and selective Customer target.
During the three days of the Fair, interactive Conferences and Workshops are scheduled, at international level and totally free, which offer surveys, debates and open discussions aimed at the growth of the sector.
Date
27 Nov 2024 - 29 Nov 2024
