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After studying Chemical Engineering at the Technical University of Eindhoven, the Netherlands, Tom started working as Sales Engineer at Innov-X Systems. He initially focused on selling handheld XRF equipment in the Benelux, while gradually extending the geographical territory over the years. From 2007 he was heavily involved in the pioneering of automated XRF sensor technology, bringing this new technology to the metal scrap market worldwide. Tom joined TOMRA Sorting (then Titech GmbH) in 2011 as Sales Manager responsible for the Metal Recycling market in the Netherlands and Belgium. Since then, in his role as Segment Champion for the ELV shredder segment, he has also supported the metal recycling market in the Middle East region, Italy, Greece and projects in several other countries.

Tana Oy’s Vice President of Sales and Marketing Mr. Olli Heinonen has a strong knowledge of global sales and heavy machinery business. Prior to his current role, Olli was the Director for a consumables product line at Metso Outotec and Metso. At Tana Oy, Olli is responsible for overseeing the sales and marketing efforts, ensuring that the company’s products meet the evolving needs of customers in the waste management industry. His leadership contributes to Tana’s strong growth path and the mission of delivering innovative and efficient solutions that help manage waste sustainably.

At M&J Recycling, my role as the UK & ROI Sales Manager centres on providing top-tier shredding solutions tailored to the waste and recycling sector’s dynamic needs. My competencies lie in ensuring each solution aligns perfectly with our client’s operational objectives. Capitalising on my 20-plus years of experience in the industry, my mission is to deliver reliable and innovative shredding technology that meets the rigorous demands of materials processing. My professional career is driven by the satisfaction of resolving complex waste management challenges, fostering long-term client relationships, and steering projects to completion with efficiency and precision.

Eric van Looy has been active in the recycling industry for over three decades and is regarded as a pioneer in the development of sensor-based sorting technologies. As a technical engineer, he has played a key role in shaping advanced sorting solutions aimed at making recycling more sustainable, efficient, and accurate. Since 2006, he has been deeply involved in the use of automated spectroscopic methods such as X-ray fluorescence (XRF) and laser-induced breakdown spectroscopy (LIBS), collaborating early on with Tom Jansen. Today, the second generation of LIBS sorters from Sense2Sort enables high-throughput, multi-fraction sorting (up to six fractions) with precise identification of the elemental composition of each individual metal piece. Sense2Sort–Toratecnica focuses on the development of future-ready, resource-efficient, and industrially robust sorting technologies. Eric is currently participating in several EU-funded projects, including the development of novel sensor-based sorting systems and a groundbreaking compressed air management solution that can achieve up to 50% savings in air and energy use. A significant new development is the renewed collaboration with Andreas Weingart and his team—trusted partners from previous successful ventures. Together, they are combining their expertise and technological strength under the to be established Sense2Sort GmbH. In addition to his development work, Eric continues to consult on the design and implementation of advanced sorting plants worldwide, always striving to combine ecological responsibility with economic performance.